We started AdzDuniya on a simple frustration: marketing reports that looked impressive and meant nothing. Every program we run since has been built around numbers a finance team would sign off on, not just a marketing team.
Click-through rates and impressions are useful diagnostics, but they aren't the goal. Every campaign we run ties back to cost per acquisition, return on ad spend, or lifetime value — the numbers that actually decide whether a channel keeps its budget.
That means we say no to tactics that look good in a slide deck but don't move those numbers, even when a client asks for them by name.
We work best with brands that want visibility into how their budget is spent — not a black-box retainer. Most of our clients keep us on because we tell them when to spend less, not just when to spend more.
We work across ecommerce, subscription products, and lead-generation businesses, in-house or alongside an existing agency of record.
You get access to the same dashboards and platform accounts we're looking at — nothing sits behind an agency login you can't see.
Budget follows results. A channel that stops performing gets cut back before it gets explained away.
We join your team's calls, not just send a monthly report. Strategy shifts because of a conversation, not a template.
We validate an offer or channel at small spend before recommending a scaled budget behind it.
Started managing affiliate programs for a handful of ecommerce clients, focused entirely on commission structure and publisher recruitment.
Brought paid search and paid social in-house after clients kept asking us to manage channels beyond affiliate.
Replaced monthly PDF reporting with live, multi-touch attribution dashboards shared directly with clients.
Affiliate, performance, SEO, social and conversion optimization run as one coordinated plan rather than separate silos.